Congratulations to the 2020 5 to Watch Winners

We are thrilled to announce the recipients of the ninth annual 5 to Watch – Canada’s Sport Business Awards, which recognizes five of the most influential and accomplished Canadians under the age of 40 in the business of sport.
Presented by George Brown College in partnership with The Globe and Mail, the awards recognize executives who have demonstrated significant success early in their career and are poised to become the next generation of industry leaders.

Message from Ian Austin, Dean, Centre for Business, George Brown College
"5 to Watch is one of the most important events on Canada's sports business calendar. It's an honour to celebrate the 2020 winners that much more - in view challenges brought on by COVID-19 throughout the world. Congratulations to this years group of game-changing sports business leaders".
- Tyler Mazereeuw, Chief Revenue and Marketing Officer - Canadian Football League

For more details, and brief videos outlining our winners' outstanding acheivements, please click here

"As a past 5 To Watch Award recipient, I understand how gratifying it is to have your career accomplishments recognized by industry peers.   Despite the economic challenges facing the Sport, Business and Media sectors this year - we are pleased to recognize the accomplishments of five outstanding executives as our 2020 Award winners.   We are also looking forward to celebrating our 10th anniversary in 2021 and continuing to support the funding of Student Bursaries at George Brown College, from the net proceeds of the Awards program."
- Alyson Walker, Executive Director, Marketing Partnerships, Canadian Olympic Committee

  5 to Watch 2020 – Update re COVID-19

We wanted to provide a brief update about changes to the 2020 5 to Watch - Canada’s Sports Business Awards live event due to COVID-19.  We continue to monitor the evolving nature of the current situation and hope to announce a date in the fall for a live ceremony. We will of course be following the direction of local health authorities and George Brown College.

Should you have any questions, please reach out to

Stay safe everyone!

The 5 to Watch Organizing Committee

   About 5 to Watch
The 5 to Watch Awards are presented annually to five Canadian sports business professionals who have achieved remarkable career success prior to their 40th birthdays. This ground-breaking event has become a "must-attend" within the Canadian sports business industry and sets the standard for identifying the next generation of industry leaders.

The Centre for Business at George Brown College launched the awards show in 2012 in partnership with the Globe & Mail and a group of dedicated alumni. The awards are voted on by a panel of sports industry executives including representatives from Premier Partners: BMO Financial Group, the Canadian Football League, Canadian Tire, Maple Leaf Sports & Entertainment, SDI Marketing, TSN and presenting sponsor, Globe and Mail.

A sixth award was added to the program in 2014 to recognize an outstanding graduate of the Sport & Event Marketing Program at George Brown College. The Alumni Achievement Award is voted on by alumni of the program and recognizes a dynamic sports business professional who has also given back to the world of sport through coaching, mentoring or volunteering. 
Over 400 sports business professionals every year join together to network and celebrate the winners. All proceeds from the awards show benefit student awards and bursaries at George Brown’s Centre for Business. To date, the event has raised over $350k.

Read the Globe and Mail's special feature on George Brown's 5 to Watch 2019
   2019 Highlights
  • Host: Lindsay Hamilton (TSN)
  • Winners: Owen Welsh (Canadian Football League), Sarah Eve Pelletier (Canadian Olympic Committee), Meghan Chayka (Stathletes), Nicole Lee (National Hockey League), Galen Davies (Maple Leaf Sports & Entertainment)
  • Alumni Achievement Award Winner: Brian McLean (Achilles Canada)
  • More than 400 attendees
  • Top-notch networking
   Premier Partners
George Brown College's "5 To Watch" is a ground breaking event that has become a "must-attend" within the Canadian sports marketing industry and sets the standard for identifying the next generation of industry captains.
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