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News
3/26/2012 - EMERGING LEADERS IN SPORTS BUSINESS TO BE NAMED THE '5 TO WATCH'
TORONTO, ON – MARCH 26, 2012 – Canada’s leading sports professionals are joining forces to recognize the next generation of leaders in the sports industry at the first-ever ‘Celebration of Leadership in Canadian Sport Business Awards’, which will take place Thursday, May 3rd at the Hockey Hall of Fame. The inaugural awards will recognize the ‘5 To Watch’ and are presented by George Brown College’s Sport and Event Marketing Program in celebration of its 20th anniversary, in partnership with The Globe and Mail.
“These awards provide a unique opportunity to recognize those who will drive the future success of the Canadian sports industry, off the courts and beyond the ice,” said Laurel Walzak, Volunteer Co-Chair, The Celebration of Leadership in Canadian Sport Business Awards and Director of Integrated Sales, NHL. “Mentorship has always been an important part of the Sport and Event Marketing program at George Brown, as well as our industry in general. These awards highlight the importance of mentorship in cultivating the next generation of leaders.”
The ‘5 To Watch’ will be voted on by a panel of leading sports marketers and influencers, including representation from BMO Financial Group, the Canadian Football League, Maple Leaf Sports & Entertainment, SDI Marketing, TSN and presenting partner, The Globe and Mail. Nominees will be selected based on criteria including business accomplishments and demonstrating extraordinary results while making a significant impact on their industry sector. ‘Off the job’ contributions such as volunteer and philanthropy work will also be considered.
The winners will be announced on May 3rd in front of the “who’s who” of the sports community at the Hockey Hall of Fame in Toronto. George Brown is expected to receive a minimum of $25,000 towards student bursaries and the George Brown College Alumni Award for Business that is open to applications from students in the Sport and Event Marketing program.
“George Brown is the leading post-secondary sports business program in the country. We are proud to see five emerging professionals from our industry celebrated by their peers and role models,” said Maureen Loweth, Dean, Business, Arts and Design, George Brown College. “Our hope is that our future graduates will be inspired by the accomplishments of the recipients and that essentially we are creating another generation of mentors.”
Prior to the awards, presenting partner The Globe and Mail will host an expert panel discussion on a hot-topic sports subject in conjunction with its annual Power 50 list of influencers in Canadian sport.
For tickets and further information, please visit www.georgebrown.ca/5towatch or follow @5towatch for twitter updates.
About George Brown College Sport and Event Marketing Alumni Committee
The George Brown Sport and Event Marketing Alumni Committee are committed to providing mentorship opportunities, advice and contact sharing with current students and alumni in order to increase networking potential and graduate prospects. The committee members also participate in the planning and executing of fundraising events to benefit current and future George Brown students.
For a full list of the founding members of the George Brown Sport and Event Marketing Alumni Committee, go to www.georgebrown.ca/5towatch
About the ‘5 to Watch’ Selection Committee
The selection committee for the 2012 Celebration of Leadership in Canadian Sport Business Awards, ‘5 to Watch’ are as follows:
- Sandy Bourne, Vice President Corporate Marketing, BMO Financial Group
- Jack Hewitt, Vice President, Marketing Services, Kraft Canada Inc.
- Dave Hopkinson, Senior Vice President, Business Partnerships, Maple Leaf Sports & Entertainment
- Ray Lalonde, President, Montreal Alouettes
- Maureen Loweth, Dean, Centre for Business, Arts & Design, George Brown College
- Alon Marcovici, Vice President, Marketing and Audience Intelligence, The Globe & Mail
- Mark Milliere, Senior Vice President of Production, TSN
- Sara Moore, Vice President, Marketing, Canadian Football League
- Jim Neish, Vice President, Licensing, International Management Group (IMG)
- Christopher R. Overholt, CEO and Secretary General, Canadian Olympic Committee
- Loring Phinney, Vice President, Corporate Marketing, Bell Canada
- Nova Riddell, Senior Vice President, Sales and Marketing, True North Sports & Entertainment Ltd
- Roy Roedger, President, SDI Marketing
- Brent Scrimshaw, Chief Executive Officer, Atlantic Lottery Corporation
- Scott Smith, Chief Operating Officer, Hockey Canada
For more information or to arrange an interview, please contact:
Tricia Soltys, Narrative Public Relations
Email or 416-509-0955
Julia Wall-Clarke, Narrative Public Relations
Email or 416-922-2211 ext. 3349
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