Engage with Canadian Sport Business influencers and participate in the "5 To Watch" Awards. Network and listen as celebrated sports industry executives share inspiring life-lessons.
 

This year's event was hosted by Kate Beirness, TSN Sportscaster

 
Kate Beirness | George Brown College 5 To Watch Kate joined TSN from the network’s sister station, ‘A’ Barrie, where she was the sports anchor and videographer. Prior to joining the Bell Media family, Kate was the sports anchor at Rogers TV Durham.

Born and raised in Port Perry, Ontario, Kate is a graduate of the University of Ontario. Kate played competitive basketball throughout high school and had hopes of playing point guard at the CIS level until a torn ACL forced her to abandon her dream. She then refocused her energy on a career in sports broadcasting.

She was TSN’s Olympic Morning Co-Host for the London 2012 Games, and also hosted NCAA March Madness 2012 and the Kraft Celebration Tour in 2011 and 2012.

 



 

Heather Moyse
2014 Sochi & 2010 Vancouver Gold Medalist (Women's Bobsleigh), Former National Rugby team member


As a dual national sport athlete in bobsleigh and rugby, Heather Moyse is a remarkable example of passion and dedication to sport and life. 


After being recruited to the sport of bobsleigh in August 2005, Heather became one of the top brakeman in the world while pushing Helen Upperton to fourth place at the 2006 Olympic Winter Games. After taking one year off to finish her master's degree Heather returned to bobsleigh in 2008 where she went on to team up with Kaillie Humphries to win Canada’s first-ever Olympic gold medal in women’s bobsleigh at the 2010 Games in Vancouver and successfully defended that title in the recent 2014 Sochi Games. Regardless of who Heather is pushing on the icy chutes, she has a track-result of medal-winning performances and start records around the world.

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Since 2004, Heather has also represented Canada as a member of the National Senior Women’s Rugby team, and was the leading point-scorer in tries for the whole tournament and the only Canadian selected to the All-Star team at the Women’s Rugby World Cup in 2006. Heather also made her debut with the National Women’s Rugby Sevens team in March 2008 in Hong Kong, and was part of the silver-medal winning Canadian squad at the 2013 World Cup in Russia – just months removed from having hip surgery.

With Russia at the top of her mind in 2014, weeks after returning home from her stint with the Canadian Rugby Team, Heather returned to the Canadian bobsleigh program where she began her journey to a third Olympic Winter Games. Heather wasted little time proving she remains one of the top brakemen in the word as she shattered personal best start times and records in early season testing. Heather and teammate Kaillie Humphries would go on to defend their gold medal achieved in Vancouver, besting the competition in Sochi and achieving top spot on the podium for women’s bobsleigh once more. 

Not only does Heather believe that sport is an amazing means to discover one’s potential in the face of challenges, but that it is also an ideal medium for development at the individual, community, and national levels. In 2001, Heather was selected to serve as a Disability Sports Program Officer with Commonwealth Games Canada in Trinidad and Tobago. She developed and established a camp for children who are deaf or hearing-impaired from islands across the Caribbean called Camp ABLE (Active Bodies, Leadership, and Esteem). Heather remained in Trinidad and Tobago for almost three years doing other work with the Paralympic Association, Disabled People’s International, and the Trinidad and Tobago Rugby Union. Since returning to Canada to do her Masters in Occupational Therapy, she has continued to serve as a Member-at-Large for Commonwealth Games Canada with an avid interest in international development through sport. 

Having been born and raised in Summerside, Prince Edward Island, Heather is a true Islander through and through, and takes any opportunity to go home for some Maritime air. Heather helps out with Island events and fundraisers as much as she can, to give back to the community that contributed so much to making her the person and athlete that she is today. 



Michael Landsberg
Host, TSN's "Off The Record"

Michael Landsberg has been the host of Off The Record (OTR), TSN's highly acclaimed 30-minute daily sports debate show, since the show's debut in September 1997. He started his broadcasting career as an anchor on SportsCentre (then called SportsDesk), and went on to host more than 5,000 episodes.


Thirteen years later, Landsberg left SportsCentre to host OTR. Always trying to see the world of sports through the fans' eyes, Landsberg asks his guests tough, thought-provoking and controversial questions on the day’s hottest sports topics.


 
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Landsberg attributes his success on OTR to the preparation he puts into every show and his unique ability to change an interview's direction and think on his feet. He has a style all his own, going into every interview with a no-fear attitude while always respecting his guests.

Landsberg has interviewed numerous key, high-profile athletes - Terrell Owens, Mark Messier, Steve Nash, Lennox Lewis, Vince Carter, Roger Clemens and Paul Tracy. Landsberg hosts a variety of charitable events and golf tournaments each year, devoting the majority of his time to two causes: The Hospital for Sick Children and eye research.



Susan Cohig
Senior Vice President - Business Affairs & Integrated Marketing,
National Hockey League

As the NHL’s Senior Vice President, Business Affairs & Integrated Marketing, Susan Cohig is responsible for working across all business areas of the League office, including digital media, events, integrated sales, marketing, and broadcasting, and in collaboration with the legal team. In her role, Cohig evaluates opportunities, issues and agreements and to assess their impact on the organization, including all 30 NHL Teams, in order to ensure the continued advancement of the League’s business priorities and strategic objectives.


 

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Cohig also negotiates licensing of the use of League and team properties across various platforms including television and film projects; manages League and team policy and compliance matters; and regulates internal business units to maximize value. In this role, Cohig also works to elevate League business and marketing activities through a continued partnership with NHL teams and their support of key League initiatives, including organizing and producing the annual Club Business Meetings where League and team executives gather to analyze and discuss best practices, issues and opportunities affecting all business units, including relating to sponsorship, marketing, ticketing, and digital media.

Prior to taking on her Business Affairs role, Cohig was most recently responsible for overseeing the management of the League’s U.S.-based national partnership marketing relationships.  In that role, Cohig successfully influenced the elevation of NHL partner awareness by incorporating significant activations at the League and team levels through various avenues, including broadcasts and events. In 2013, the SportsBusiness Journal ranked the NHL higher than the other four major sports organizations in fan loyalty when it comes to corporate partners. NHL fans not only recognized who NHL partners were more than other fans, but also indicated they were more likely to choose those brands over its rivals. Under Cohig’s direction, brands such as Geico, Verizon, Coors Light, Honda, Enterprise Rent-A-Car, and Discover have seen double-digit percentage growth in brand awareness.  Cohig also led the U.S. team in the upselling and renewal processes, and was responsible for leveraging and transforming single-year deals into multi-year renewals, deepening partner investments in hockey and providing increased opportunities to engage with NHL fans.

Cohig also spearheads efforts associated with the NHL’s women’s hockey initiative, working to elevate and support women's hockey by using the NHL’s assets to spotlight the women’s game. Cohig connects the NHL’s business with all levels of women’s hockey –from grassroots to professional—as well as providing greater visibility by integrating editorial coverage on NHL.com and incorporating visits, and Q&A sessions at key League events.

Cohig was named a 2014 Marketing Hall of Femme honoree by Direct Marketing News.  In 2013, Cohig was acknowledged as a “Game Changer – Women in Sports Business” by SportsBusiness Journal, which recognizes the contributions of women to the success of the industry; and as one of Globe & Mail's "Power 50" List Of Canadian Sports Figures in 2013, joining many powerful movers and shakers in the sports industry.

Before joining the National Hockey League in 1996, Ms. Cohig spent several years with Ascent Entertainment, overseeing the sales and servicing of corporate partner relationships of the NHL Colorado Avalanche and the NBA Denver Nuggets.  While with Ascent, Ms. Cohig was a part of the management team responsible for the move of and introduction of the Colorado Avalanche hockey team to the market.

Cohig graduated the University of Denver with a Bachelors of Science in Business Administration. She received her law degree from the New York Law School, where she graduated cum laude.



Peter Montopoli
General Secretary - Canadian Soccer Association 

Peter Montopoli is the General Secretary of the Canadian Soccer Association, providing leadership for the largest participation sport in Canada.  

At the sport’s highest level, he is the CEO of the FIFA Women’s World Cup™ Canada 2015 and was appointed General Coordinator for host city Rustenburg at the 2010 FIFA World Cup South Africa™. He previously served as the National Event Director for the FIFA U-20 World Cup Canada 2007 and was instrumental in building the most-successful single-sport event in Canadian history as the six-city tournament set a Canadian and FIFA record with close to 1.2-million spectators for the 52-match tournament.


 
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The record-breaking event was broadcast in more than 200 countries and territories across the world. Before soccer, Mr. Montopoli was the Chief Marketing Officer for Skate Canada where his milestones included the 2001 World Figure Skating Championships, an event that drew a record 215,000 spectators.


NBA Draft prospect Tyler Ennis also spoke at the 2014 5 To Watch

 
 
George Brown College's "Five To Watch" is a ground breaking event that has become a "must-attend" within the Canadian sports marketing industry and sets the standard for identifying the next generation of industry captains.

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